The Art of Introduction: Guiding Newcomers into the World of Premium Agarwood
Bringing someone into the world of agarwood is a delicate operation. Too much enthusiasm, and you sound like you’ve joined a cult. Too little, and they think you’ve spent your mortgage on fancy mulch.
Done well? It’s the start of a beautifully scented obsession.

Step 1: The Setup
Don’t launch into chemistry. Don’t mention monks (yet). Just light the chip and let the scent do what scent does best: stir curiosity.
“What is that?” is your cue.
Respond with a casual, “It’s agarwood.”
Pause. Let them lean in.
Step 2: Drop the Good Bits
Give them just enough to intrigue:
Formed when certain trees get infected.
Rarer than common sense.
Used by emperors, mystics, and now… you.
No need to over-explain. Mystery is half the magic.
Step 3: Set the Scene
Create an atmosphere that whispers, “I know what I’m doing.”
Low lighting
No competing scents
Maybe some tea—not tequila
Step 4: Let the Smoke Behave
Let the smoke drift, not dominate. Ensure good airflow. This is luxury oud, not a university flat on a Saturday night.
Allow the oud to unfold slowly. Watch their expression. It’ll go from confusion to fascination in under three inhales.
And if it gets too smoky, simply lift the chip off the burner for a moment. You’re introducing them to oud, not converting your living room into a Caribbean “cigar” lounge.
Step 5: Ask, Don’t Lecture
“What does it remind you of?”
“Notice how it changes?”
“Too strong? Or just right?”
The goal here isn’t to sound like a sommelier with a candle. Ask, listen, and let them arrive at their own obsession—preferably while nodding thoughtfully like you’ve done this before.
Step 6: Leave the Door Open
Gift a chip.
Invite them to the next burn.
Mention Oudism. Casually. Like it’s a secret you didn’t mean to share.
Final Note
Introducing someone to agarwood isn’t about facts. It’s about the flicker in their eyes when they realise they’ve smelled something different.
And once they’re in… they’re in.
